Building your brand in a digital space means content is your weapon to building and connecting with your community. It’s how we put the social back in social media.
I started building a list of guest instructors I wanted for the Collective last Spring. There were a handful of friends who believed in my dream and supported me by trusting us to film them teaching without really understanding just what the Rachel Vanoven Collective was going to be. Or if anyone was even going to subscribe!